Live Chat Software come in all shapes and sizes and some offer better features than others while others marketability is the budget, some even offering it for free. In most cases, all Live Chat companies showcase their Live Support software features on their websites and if you have ever gone through them once you considered offering Live Chat as an option to your online visitors you come across the term “Proactive Chat”.
Doing sales for in the Live Chat industry and throwing this “Proactive Chat” feature in my pitch, believe me in most cases I could see that they were confused and I think I have been asked once or twice “Is there other kinds?” Well the short answer is yes there is and that’s what this blog post is about.
Let’s explain how initiating a Live Chat actually works. In most sites that provide Live Support there is a button (usually with picture of a person with a head phone, although it is not understood why this has become a standard).Web visitors seeking support of any kind whether customer service, technical or sales click on this button and a chat is initiated with a representative of the company. This just explained is what is called in the Live Chat industry a “Passive Chat” and this is the norm.
Proactive Chat on the other hand is simply the ability to actively initiate or invite website visitors to have a chat with the representative of the company; think of it of more like Greeters in a large departmental store.
I have been to a few forums where this feature was discussed and I was actually surprised at the reaction of hearing about it, it has gained notoriety amongst web visitors as spamming. That being said, it actually depends on how it is being used. Nobody likes a pushy sales person and if that is exactly what Live Chat is being used for in those companies, well all I’ll say about that is, they are not doing a good job. Proactive Chat done well however is a whole different ball game. Statistics also show that proactive chat actually increases the number of sales leads (in WebGreeter’s case we have had go upto 5 times the number) as compared to when the Live chat is in the passive mode, which website owners cannot ignore. However a balance has to be achieved as to how it is to be used. For example, if everybody is “greeted” who just landed on the website, it can cause a higher bounce rate, but put a delay in there for say 40 seconds, you know that these people are looking for some kind of information that your Live Chat Support team can definitely help with.

www.WebGreeter.com